It can even claim to be the world’s second largest search engine – after Google itself. And music videos can’t be ignored – there are so target christmas haul of them! Wiz Khalifa featuring Charlie Puth has had an incredible 2.
From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. There are many other types of videos giving better opportunities for marketers, however. It is impossible to avoid seeing funny animals on the internet – Facebook feeds, in particular, seem at times to be full of the critters. People just love seeing cute animals, particularly when they are doing something out of the ordinary – videos of cats sleeping aren’t the rage this year! There are also, of course, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough. A common type of gaming video is a walkthrough, where somebody plays a game, commentating as they progress through the game.
There can be huge engagement between gaming video makers and their supporters and there can even be live play sessions. Everybody learns using a combination of these styles, but most people find one of the methods easier than the others. Good teachers try to use a mixture of all three methods in their classrooms. While it will always be hard to teach kinesthetically in a video, it is the perfect medium for those who love both visual and auditory learning experiences.
A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically-inclined. These videos have an advantage in that they are almost timeless – the only reason that a video would date is that the activity itself changes or goes out of date. There is a clear trend, nowadays, for people to turn to the internet when they are considering making a purchase. They want to discover what other people think about products that interest them. People flock to the channels of those they trust to see what they think about various products they have reviewed.
Polls have regularly shown that consumers are more likely to make a purchase if they see a positive review online. People find it so much easier to relate to a review if they can physically see the product being used, whether it is makeup being applied, a car being test driven, or the latest kitchen gadget being put to use. People having an interest in celebrity gossip isn’t exactly new – newspaper tabloids have thrived on this for years, and indeed there are whole cable television channels focused around this topic. Many of these videos do still seem like they are straight out of the tabloids, of course, and you certainly can’t believe everything that you see and hear in these videos. A blog, actually short for weblog but most people have forgotten that nowadays, started off as a web-based log of what a person did each day – a form of Internet-based diary. Of course, blogs have diversified since then, but you will still find bright and breezy people happily writing about their daily breakfast and what they managed to achieve the day before.
Vlogs are video blogs, and the idea is, to some extent, the same as what the original blog was. They are effectively a video equivalent of your old diary. Like a diary, vlogs use unscripted dialog and generally come across as an authentic look into the video maker’s mind. They often focus on a specific topic. Just as reality television can generate some scarily high viewing numbers, quite a few vlogs channels have a considerable number of followers.
Quite a few people make comedy and sketch videos to keep their audiences amused. Of course, sense of humor is quite personal, but there are so many comedy videos online that you are sure to find somebody who matches your style. These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is one of the most likely types to go viral.